While writing a marketing book that included Fisker, I couldn't resist buying one!

2252 Views 8 Replies 4 Participants Last post by rex, Feb 23, 2012

rex

Discussion Starter · Feb 23, 2012

My name is Rex Briggs, and I am writing a book that devotes two chapters to the Fisker. I am a marketer, and the book is about marketing – but I also love technology. I used to work at Wired and it’s online presence HotWired, back in 1995, so, like you, I am an early adopter at heart. When I was writing my book, SIRFs-Up – Catching the Next Wave In Marketing (www.sirfs-up.com) I fell in love with the Fisker, and ended up buying one – just got the VIN last night.

The book is the story of how Spend to Impact Response Functions (SIRFs) Algorithms and Software Are Changing The Face of Marketing, and thesection on Fisker uses the principles in the book to build a case study around how Fisker should focus their marketing. I suggest they need to do everything they can to build advocates first. That is job #1.

Fisker should, in my view be much more active in this forum, and taking every effort to work collaboratively to work the early kinds out of the product. Being new to the forum, but having spent several hours reading the post, I am sad to say, it doesn’t seem like Fisker is actively engaging with us. My last book, What Sticks, was named the #1 book in marketing by Ad Age, and is required reading at Wharton, Harvard, etc… so if this next book, SIRFs-Up gets any critical acclaim, I will send a copy to Hedrick and the new head of marketing in hopes that they will recognize the power of engaging the community of owners.

I am very excited to get the Fisker. It is a beautiful invention and represents an elegant mix of form and function. We’ll see which I get first – the car, or my new book. Both should arrive in early April. If you are interested in what I wrote about Fisker, I've pulled the "pre-production" version of the first chapter + the two chapters on Fisker and posted them at:
http://www.sirfs-up.com/fisker/SIRFs-UpPreview.pdf

I welcome any comments you have about Fisker & marketing.

All the best,
-Rex

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SoCalGuy

· #2 · Feb 23, 2012

RE: While writing a marketing book that included Fisker, I couldn't resist buying one!

Rex, just tried the link and it says "Forbidden"

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rex

Discussion Starter · #3 · Feb 23, 2012

RE: While writing a marketing book that included Fisker, I couldn't resist buying one!

SoCalGuy said:
Rex, just tried the link and it says "Forbidden"

Just like the Fisker

Just needed a quick code update on the URL. [hr]
By the way, So Cal, I've found your posts particularly helpful. You, Brian and some of the other guys that are getting detailed about what to avoid, what's working, what's not, REALLY helpful. Keep them coming!

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SoCalGuy

· #4 · Feb 23, 2012

RE: While writing a marketing book that included Fisker, I couldn't resist buying one!

rex said:
SoCalGuy said:

Rex, just tried the link and it says "Forbidden"

Click to expand...

Just like the Fisker Just needed a quick code update on the URL. [hr]
By the way, So Cal, I've found your posts particularly helpful. You, Brian and some of the other guys that are getting detailed about what to avoid, what's working, what's not, REALLY helpful. Keep them coming!

Works now thanks.

Happy to help on the posts. What's gonna get all of us Fisker owners through these birthing pains is our mutual intel on what's going on, what we're experiencing, etc. So far, FiskerBuzz is THE place for Fisker owners.:shy::fisker:

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Sparky168

· #5 · Feb 23, 2012

RE: While writing a marketing book that included Fisker, I couldn't resist buying one!

rex said:
My name is Rex Briggs, and I am writing a book that devotes two chapters to the Fisker. I am a marketer, and the book is about marketing – but I also love technology. I used to work at Wired and it’s online presence HotWired, back in 1995, so, like you, I am an early adopter at heart. When I was writing my book, SIRFs-Up – Catching the Next Wave In Marketing (www.sirfs-up.com) I fell in love with the Fisker, and ended up buying one – just got the VIN last night.

The book is the story of how Spend to Impact Response Functions (SIRFs) Algorithms and Software Are Changing The Face of Marketing, and thesection on Fisker uses the principles in the book to build a case study around how Fisker should focus their marketing. I suggest they need to do everything they can to build advocates first. That is job #1.

Fisker should, in my view be much more active in this forum, and taking every effort to work collaboratively to work the early kinds out of the product. Being new to the forum, but having spent several hours reading the post, I am sad to say, it doesn’t seem like Fisker is actively engaging with us. My last book, What Sticks, was named the #1 book in marketing by Ad Age, and is required reading at Wharton, Harvard, etc… so if this next book, SIRFs-Up gets any critical acclaim, I will send a copy to Hedrick and the new head of marketing in hopes that they will recognize the power of engaging the community of owners.

I am very excited to get the Fisker. It is a beautiful invention and represents an elegant mix of form and function. We’ll see which I get first – the car, or my new book. Both should arrive in early April. If you are interested in what I wrote about Fisker, I've pulled the "pre-production" version of the first chapter + the two chapters on Fisker and posted them at:
http://www.sirfs-up.com/fisker/SIRFs-UpPreview.pdf

I welcome any comments you have about Fisker & marketing.

All the best,
-Rex

just starting to read it. saw the first picture, shouldn't that ne replaced by the sexy Karma?

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rex

Discussion Starter · #6 · Feb 23, 2012

RE: While writing a marketing book that included Fisker, I couldn't resist buying one!

Hope you like the write-up. It is sort of hard out of context of the rest of the book, but, I am not sure which is sexier, the picture of Adrian Lima, which opens chapter 1, or the picture of the Fisker. Now, if you had Adriana Lima in the Fisker, that would be a pretty sweet combo.

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Sparky168

· #7 · Feb 23, 2012

RE: While writing a marketing book that included Fisker, I couldn't resist buying one!

rex said:
Now, if you had Adriana Lima in the Fisker, that would be a pretty sweet combo.

I won't argue with you on that.

While reading, couple things keep floating in my mind about your point on low awareness and how to increase it for Karma.

1) I often heard people say, seeing the Karma in real life is totally different than seeing it in a picture. Car show is a great place to increase awareness. Current Toronto car show is a great success for Karma. Michael, the Karma guy, thinks he will retire after the car show!

2) the ultimate salesman is Henrik himself. He is an artist, the creator and father of the Karma. He commends a great authority in talking about the car, almost mesmerizing to me. I need him to tell me how to appreciate the fine details and lines. Somewhat like an art appreciation class. Listen to him in the recent Youtube http://www.youtube.com/watch?v=CJtNEqe9ugU. Youtube is such a great free media tool!

Of course, advocates like more Dennis is what Fisker need. http://fiskerbuzz.com/forums/Thread-Dennis-you-re-famous?highlight=dennis

Great picture like one taken by Brian is a strong statement too! http://www.facebook.com/photo.php?fbid=351229611567180&set=a.273685545988254.64048.201949533161856&type=1&theater

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matrix

· #8 · Feb 23, 2012

RE: While writing a marketing book that included Fisker, I couldn't resist buying one!

rex said:
...Fisker should, in my view be much more active in this forum, and taking every effort to work collaboratively to work the early kinds out of the product...

I agree. It's very strange. While I believe a lot of folks from the Fisker team read the forum, it seems only one Fisker engineer actually posts information to help us (and that's "undercover", not official, though very much appreciated!). I don't understand why Fisker won't formally present someone to help us on this forum, and answer our questions surrounding the various glitches and software revisions. Sorry David Harris, but I mean someone who can provide real answers on our forum, and not simply instruct us to call Customer Service. The Buzz is a very responsible forum full of individuals who share a passion for the car. Many in this forum have stepped forward as early adopters and risked their money... Fisker should use this space (since they don't have one of their own) to support its owners. If we had less speculation and more solid information, it may even help shift more people from "wait and see" to buyers.

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rex

Discussion Starter · #9 · Feb 23, 2012

RE: While writing a marketing book that included Fisker, I couldn't resist buying one!

matrix said:
rex said:

...Fisker should, in my view be much more active in this forum, and taking every effort to work collaboratively to work the early kinds out of the product...

Click to expand...

I agree. It's very strange. While I believe a lot of folks from the Fisker team read the forum, it seems only one Fisker engineer actually posts information to help us (and that's "undercover", not official, though very much appreciated!). I don't understand why Fisker won't formally present someone to help us on this forum, and answer our questions surrounding the various glitches and software revisions. Sorry David Harris, but I mean someone who can provide real answers on our forum, and not simply instruct us to call Customer Service. The Buzz is a very responsible forum full of individuals who share a passion for the car. Many in this forum have stepped forward as early adopters and risked their money... Fisker should use this space (since they don't have one of their own) to support its owners. If we had less speculation and more solid information, it may even help shift more people from "wait and see" to buyers.

Great observations!

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