That is great - a must see for everyone on this Board.
I've always found it amusing how disproportionately FA emphased reclaimed wood in every piece of marketing it produced, including this video, despite the fact that its just 2 pieces of trim for cripes' sake. You'd think it was moon rock or something.
Both vids are rip-offs of the 1987 movie Angel Heart with Robert DeNiro as Louis Cypher (get it...Lucifer). They did the same name trick in the Karma vid...look very carefully at the checklist (you have to pause it to make it out).