So what's wrong with wheel motors? Well one issue is the unsprung weight which gives unfavorable driving dynamics. Another is that you can typically get more power per unit mass by simply designing a larger single motor rather than multiple smaller motors.
Then there are the normal regulatory concerns.
so there are some certifications (such as the one for Anti-Lock Braking) you can't pass in a car with no drivetrain. These rules would need to be re-written to allow vehicles with in-wheel motors to be certified, which is obviously not going to happen without significant money and time spent lobbying--not a fight a small startup company should take on if it can avoid it.
So basically no serious manufacturer is considering wheel motors for the near future. I suppose they could help the Surf get more trunk space, but it would be at the expense of performance.