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Just got the e-mail I'm sure you all also received. Just a reminder for those that didn't get it.

Supposedly, the Karma will be Ashton Kutcher's character's car on the show. Let's (finally!) see some proper product placement!

Now if they could just get this to be 007's new car...
 

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SoCalGuy said:
Now if they could just get this to be 007's new car...
First they would have to squeeze the field medical kit into the glove compartment or the center console. Not sure if there is enough room for that but if they manage it, the main battery should provide plenty of juice for the defibrillator. ;)



-- Fab.
 

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The Karma got a great starring role and a pretty decent plug in the show. It was really really painful to watch the show, but it was worth it to see the Karma.

-- Fab.
 

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Unfortunately that link cannot be watched from Europe ('not available for your geographic region').

How much air time did the Karma get? Did Ashton or anyone else say anything about the car, or was it just a prop?
 

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http://www.greencarreports.com/pictures/1066603_2012-fisker-karma-lands-a-role-on-two-and-a-half-men_gallery-1#100364850

-Brian
 

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Discussion Starter #8
Dutch said:
Unfortunately that link cannot be watched from Europe ('not available for your geographic region').

How much air time did the Karma get? Did Ashton or anyone else say anything about the car, or was it just a prop?
It got quite a bit of air time plus it had a good 15 second commercial during the episode with dialogue that went like this:

Brother: What kind of car is this???

Ashton: It's the Electric Fisker. It has state of the art lithium ion technology and a turbocharged range extender.

Brother: How much does a car like this go for?

Ashton: About $100K. It's an amazing car. I don't know why you'd drive anything else

Brother: Abject poverty might be one reason.

The car is featured in several scenes throughout the episode, although the angles weren't the most flattering and they were all night scenes. Hopefully in future episodes we'll get a better shot/glimpse of the car during the day.
 

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SoCalGuy said:
It got quite a bit of air time plus it had a good 15 second commercial during the episode with dialogue that went like this:

Brother: What kind of car is this???

Ashton: It's the Electric Fisker. It has state of the art lithium ion technology and a turbocharged range extender.

Brother: How much does a car like this go for?

Ashton: About $100K. It's an amazing car. I don't know why you'd drive anything else

Brother: Abject poverty might be one reason.

The car is featured in several scenes throughout the episode, although the angles weren't the most flattering and they were all night scenes. Hopefully in future episodes we'll get a better shot/glimpse of the car during the day.
Nice recap. Ashton's character also mentioned the solar panels on the roof in the line where he said "I don't understand why anyone would drive anything else." Later on in the show, he was supposedly driving the car at 100+ MPH in all-electric mode, which we all know the car can't do, but it was fun.

In another scene, Ashton's character was weaving through traffic at high speed and the Brother says something like "this car sure holds the road well" or words to that effect.

Overall, it was a great placement and very very positive. And the car is so gorgeous, it looks great from any angle and they had it in many of the shots.

-- Fab.
 

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I recorded the show on my DVR just to see the Karma's TV debut :)

This was clearly a paid product placement. The car was in three scenes and got six or seven minutes of screen time (in a 24 minute show). There was also an exchange between the main characters about the car.

Ashton Kutcher plays a broken hearted billionaire who owns the car. He asks Jon Cryer's character to go out to take his mind off his heartbreak. This is the first time we see the Karma and, as in most of the scenes we see the car, it is an interior shot as if we were looking at the characters through the windshield.

JC: "Nice car. What is it?"
AK: "It's an electric Fisker. State of the art lithium ion technology supplemented with a turbocharged engine and solar panels on the roof"
JC: "How much does something like this cost?"
AK: "About 100 Grand. It's great for the environment. I don't know why anyone would drive anything else"

Then Jon Cryer makes a joke about crushing poverty as a possible stumbling block.

Later, Ashton gets worked up about his relationship troubles and starts accellerating. Jon gets more and more nervous and starts calling out the speed: 80mph, 95 mph and 103 mph are mentioned. Ashton whips around a corner at speed and Jon exclaims "This thing really takes the corners". This and later exterior scenes of the car weaving through traffic and barrelling down the street (in obviously accellerated footage) drives home the point that this is a high performance car.

All in all, not a bad plug. The only downsides are that they never mentioned the name "Karma" (this may be intentional, as the front and interior of the Surf is indistinguishable) and that all of the scenes involving the car are at night.

I've never watched the show, and I'm not sure after this one episiode I'm about to start, but Jon Cryer's character did have one line that made me laugh out loud. I'm paraphrasing, but he mentioned that when he was in high school his only girlfriend was a poster of Molly Ringwald.

Brent
 

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Discussion Starter #11
A spokesman from Fisker said "no money changed hands" for the inclusion of the Fisker on the show.

http://blogs.delawareonline.com/delawareinc/2011/09/27/fisker-lands-tv-role/
 

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SoCalGuy said:
A spokesman from Fisker said "no money changed hands" for the inclusion of the Fisker on the show.
That may be technically true, but there's clearly a value-for-value exchange here. The writers and producers went out of their way to include a Fisker commercial and highlight its attributes. Fisker may have committed to buy advertising time in the future, bartered with vehicles or offered some other non-cash compensation, but there's no way any product is going to get this kind of exposure without consideration.
 

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I feel totally cheated! I actually suffered ethrough fast forwarding the entire new episode of 2.5 men (can't stand the laugh track) and did not catch even a glimpse of the Karma. Pretty nice shoutout to the Soup plantation, but no Karma. :huh:

-- Fab.
 
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