Fisker Automotive said it has retained the independent advertising agency Lambesis as its agency of record after interviewing nine ad shops.
Revamping Fisker's web site will be one of new agency's first jobs.
Irvine, Calif.-based Fisker plans to start selling its $88,000 Fisker Karma later this year after several delays and though it has hundreds of advance orders says it wants to sell 15,000 a year around the world.
To move that many of the curvy, four-door, electric-drive sport sedans, the brand-new automaker will need a marketing campaign.
The Karma is classes as an extended-range plug-in hybrid, meaning it combines a rechargeable battery pack and electric motor with an on-board gasoline-burning engine-generator that will continue producing juice for the electric motor after the initial battery charge is depleted.
The creative types at Lambesis will earn their keep explaining all that in print and on-line ads and 15-second TV and radio commercials (presuming that's where they'll be placing Karma advertising material).
The new Fisker ad agency's first task apparently will be to redesign Fisker's corporate Web site, where most of the Karma orders taken so far have originated.
Value of the contract wasn't disclosed.
Lambesis, based in Carlsbad, Calif, also has done work for Hitachi, Seagate, Dasani bottled water, Tacori jewelery and Campari and recently became agency of record for Grand Mariner liqueur. (And they say alcohol and autos don't mix!)