And here is the difference great PR Makes
As we know, Carlos Santana totaled his Fisker Karma recently by driving it into a very large and stationary rock. He was, thankfully, unhurt.
A Mexican owner of a Tesla-S recently had a similar collision, in which he also escaped any injury, even though the collision resulted in a very intense conflagration.
What's astonishing is that Tesla is using this crash to talk about how safe their car is, despite the battery actually catching fire, whereas Fisker is utterly incapable of pointing out how much safer the Karma is because it does not catch fire every time its front end gets damaged in a collision. I know the company today is a mere shadow of its former self, but even in its heyday, Fisker was incapable of getting good news out and providing positive spin on bad news.
When people actually take seriously your argument that a fire after a collision actually shows how safe your car is, then you have already won the argument. Well played, Tesla.