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Okay, I do have to say that article is ridiculous. That qualified as journalism for the WSJ?!

Let's substitute athletic gear, and note that 86% of (overpriced athletic attire) Lulu Lemon purchasers are women, while men are more pragmatic and value oriented...

Or how about shoes, "luxury brands like Jimmy Choo, and Manolo Blahnik..."
 

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That's stupid. My wife's daily driver was a Maserati before she traded it for the Fisker. So there's two out of 10. I'll admit she didn't like driving my Ferrari, but loved driving the Ford Gt.

Now she wants a Bentley. So I think the article is not taking to woman who can drive whatever they want.
 

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The article mentions this twice:
Mini, Kia, Fiat, Mitsubishi and Hyundai are the top five brands that skew the most female, according new data from price-comparison website Edmunds.com — although it should be noted that none are actually majority owned by women.

If no automotive brand is more than 50% owned by women, we are presented with an interesting dilemma digesting this article. My own Karma, driven 95% by a woman, is probably registered in two names. Which one are they using for their statistic? Until one knows the way the data was gathered, one should always be suspicious of the "statistically proven" conclusion.
 
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