As the owner of a Fisker Karma and a former advertising copywriter, I have a few thoughts about www.thenewfisker.com
The website looks cheap. The first photo you see, under the headline 'Be Brave & Bold', is that of a Fisker badge. That photo needs color correction worse than anything I've ever witnessed because the orange part of the badge reads way more red than it really is.
The writing is amateurish. Not even a student copywriter would present that to the creative department of an advertising firm with the hope of getting a summer internship. Some of the wording is embarrassingly doubtful ("We...truly believe we can launch the Atlantic, Surf and Sunset..."); other phrases are so tortuously constructed that they read like legalese instead of casual, friendly advertising writing ("We are diligently assessing the viability of utilizing that plant as it was originally intended."); and the writer also included far too much information about Fisker Automotive's untimely demise. This company needs consumers to forget about the bankruptcy, not be reminded of it.
As for that 'Contact Us' page, let us pray that there is someone in charge of responding to questions in a timely manner.
I'd say this 'New Fisker' website is even worse than the advertising put out by the 'Original Fisker'---and that was *atrocious*.
However. I think we can all agree that Wanxiang's primary concern at this point should be refining the Karma and restarting production of the car rather than presenting a totally polished image. I am hopeful Wanxiang will turn this mess around.