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Fisker launches new brand identity and website

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Fisker Press Release

Campaign premiers with website featuring work by world renowned photographer Miles Aldrige and Academy Award-nominated cinematographer Wally Phister (Inception, The Dark Knight, The Italian Job)

IRVINE, CA July 1, 2010 – Fisker Automotive, the American manufacturer of elegantly designed, premium plug-in hybrid electric vehicles, and Southern California-based global branding experts Lambesis, announced today the launch of Fisker’s international “Pure Driving Passion” campaign for the acclaimed Fisker Karma. The fully-integrated campaign debuts today with the launch of FiskerAutomotive.com.  The site will inform customers about PHEV technology and is the precursor to the Fisker Karma launch scheduled for the end of this year.
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Danish crown prince drives Fisker Karma prototype to UN climate conference

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WHAT: Denmark’s Crown Prince HRH Frederik is the first individual outside the Fisker development team driving the new eco-friendly Fisker Karma. The Crown Prince will tomorrow travel to the COP15 UN Climate Conference events in Copenhagen with the plug-in hybrid car. HRH Frederik will visit at 4 pm Hopenhagen event at Raadhuspladsen after which he will leave in the Fisker Karma at 5 pm to the Bella Center.

The prototype saloon, developed by American automaker Fisker Automotive, can travel 80km (50mi) emission-free on a single charge of its Lithium-ion battery, and an additional 400km (250mi) on a range extending generator turned by an efficient four- cylinder gas engine. Economy is 2.4L/100km and emissions of just 83g/km CO2 – better than today’s best hybrids. Still, the Karma can reach 100km/h (62mph) in about 6 seconds and exceed 200km/h (125mph).

Fisker Automotive from California is led by Danish auto designer Henrik Fisker, who also designed the BMW Z8, Aston Martin DB9 and Aston Martin V8 Vantage.

The company was recently approved for a USD 528.7-million conditional loan from the U.S. Government and announced its intent to purchase an assembly plant from General Motors.

[Source: Fisker Automotive]

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