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Fisker Automotive partners with Leonardo DiCaprio to promote global sustainability

Fisker Automotive and Leonardo DiCaprio today announced that they will work together to promote Global Sustainability, a cause to which both are deeply committed.

As an equity investor in Fisker Automotive, DiCaprio will participate in conversations on the auto manufacturer’s future plans for the advancement of sustainable, responsible vehicles. He will work closely with Fisker on marketing and promotional initiatives aimed at bringing attention to sustainability and environmental awareness. Fisker, in turn, will support the charitable work of the Leonardo DiCaprio Foundation around the globe.

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Fisker appoints Jim Yost as Chief Financial Officer

Fisker Automotive, the leading manufacturer of luxury Electric Vehicles with extended range (EVer™), is pleased to announce the appointment of Jim Yost as Chief Financial Officer.

A well-known automotive industry financial executive with more than 30 years of global experience, Yost most recently served as Executive Vice President, Chief Financial Officer of Dana Holdings from 2008 through May 2012.

Yost began his career at Ford Motor Company where, over the course of 27 years, he served in several senior and executive level finance roles in North America, Europe and South America including serving as Ford’s Chief Information Officer and Vice President of Corporate Strategy. Shortly after retiring from Ford in 2001, Yost joined Hayes Lemmerz, serving as EVP, Chief Financial Officer from 2002 through 2008.

In his new role, Yost will report to Fisker Automotive’s Chief Executive Officer, Tom LaSorda, and work closely with Executive Chairman Henrik Fisker.

“We are delighted to add a high caliber global automotive executive like Jim to the Fisker leadership team,” said CEO Tom LaSorda. “Jim’s extensive financial, operational and strategic skills as well as international experience will be a tremendous asset as we continue to expand the global reach of the Karma sedan and prepare the path for the next?generation Atlantic sedan.”

Fisker advertises in Wall Street Journal

In its first major advertising campaign in national US media, Fisker Automotive, the leading manufacturer of luxury Electric Vehicles with extended range (EVer), today celebrated its breakthrough in combining sustainable motoring with cutting edge technology and design.

The company’s advertisement – a multi-page display in today’s edition of the Wall Street Journal – extols Fisker’s success in bringing the industry’s first four-door luxury electric vehicle to market, while acknowledging the challenges that accompany all new pioneering technologies.

“Launching a new car company is a difficult enough challenge on its own and one that is rarely attempted, let alone also trying to establish a new brand with a revolutionary new product and technology,” says Henrik Fisker, Executive Chairman and Chief Designer. “We have made steady progress and won several prestigious awards for our game-changing Karma model.

“But changing the market is never a risk-free enterprise. We have faced multiple challenges, which have created skepticism about our ambitions – especially in uncertain economic times. But we are building a business for the future by pursuing sustainable luxury without compromise.”

Fisker Automotive has always stayed true to its original vision. Almost without exception, the purity of an original car design is typically lost in its translation from concept to production. Fisker Automotive has defied convention with the Karma – bringing the concept to reality without alteration and in a record four years.

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